role:
brief:

Art Director

Enhance the user experience and maximize the enjoyment of the biggest New Year Parade outside of China.

role:
brief:

Creative Consultant and Art Director.

Generate excitement about the next installment in Tom Clancy's highly successful Ghost Recon series.

role:
brief:

Art Director

Street Fighter fans were battle weary after the previous title. They were sceptical as they'd paid out good money for not much invention. SSF IV had to come out fighting.

role:
brief:

Art Director

In a world of bugs, worms and viruses, people are terrified about the nasties that can breed in your PC. This relaunch campaign dramatises the security features of OneCare.

role:
brief:

Designer and Art Director

A marketing report detailing how the modern mom uses digital technology to help her be a mom.

role:
brief:

Art Director

After a successful launch, sales of the PSP tailed off. One of the reasons was that people were unfamiliar with the PSP's features. This campaign was designed to educate them and kickstart a sales drive. 300 different executions were written, 50 were made and splashed across all available printed media throughout the UK ensuring the message, that the PSP is the essential 'on the go' device.

role:
brief:

Creative Director and Art Director

Base London is a 'lads' fashion brand. It appeals to their personalities and their pocket. The campaign line 'Unmodel Behaviour' is a statement against all the other fashion brands who take themselves sooo seriously. It became the brand personality and everything from the press campaign, to the website, to instore POP had to live up to it.

role:
brief:

Creative Director and Art Director

EMAP asked for one campaign to go across 9 radio stations. 'Feel the Noise' became the stations's mantra. It was used on air, an advertising, online and on their free Feel the Noise open air concert.

role:
brief:

Associate Creative Director and Art Director

In the UK, the way to drink cider is in a pint glass with lots of ice. As Bulmers is cold filtered, it literally is 'born for ice' and naturally would follow it's birthright and migrate back to the cold.

role:
brief:

Associate Creative Director and Art Director

This campaign was aimed, not at drug users, but at the people who have to live with the effects of drugs. It was a rallying call for communities to come together and deal with the problem on their doorstep.

role:
brief:

Associate Creative Director and Art Director

With the introduction of American testing procedures to Scotland, the Scottish government wanted to communicate that they were serious on catching drivers under the influence of drugs.

role:
brief:

Creative Director and Art Director

Combine an iconic Edinburgh landmark with the traditional festive fireworks and you get a memorable Christmas card.

role:
brief:

Associate Creative Director and Art Director

Every Christmas, AutoTrader promotes safe driving at a time notorious for drink driving. These ads ran alongside normal classified ads catching the target audience off-guard.

role:
brief:

Associate Creative Director and Art Director

This poster ran at truck stops and motorway cafes up and down the UK. It was the first time truckers had been treated like normal consumers, resulting in a huge increase in weekly sales.